:root{--pink:#ed1b6f;--hot:#ff3d8b;--black:#080808;--white:#fff;--soft:#f9dce8;--acid:#f4ff54}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--white);color:var(--black);font-family:"Trebuchet MS","Franklin Gothic Medium",sans-serif;line-height:1.45}
a{color:inherit}
.skip{position:fixed;top:-70px;left:12px;z-index:30;background:var(--acid);padding:10px 14px}.skip:focus{top:12px}
.case-nav{height:64px;background:var(--black);color:#fff;display:flex;align-items:center;justify-content:space-between;padding:0 30px;gap:22px;position:relative;z-index:4}
.case-logo{text-decoration:none;font-weight:800;font-size:17px}.case-logo span{color:var(--hot)}
.case-nav nav{display:flex;height:100%}.case-nav nav a{display:flex;align-items:center;padding:0 16px;text-decoration:none;font-size:12px;text-transform:uppercase}.case-nav nav a:hover{background:var(--pink)}
.campaign-hero{position:relative;min-height:calc(100vh - 64px);max-height:830px;background:#000;overflow:hidden}
.campaign-hero>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}
.campaign-hero:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.9) 0,rgba(0,0,0,.68) 31%,rgba(0,0,0,.05) 60%)}
.hero-type{position:relative;z-index:2;min-height:inherit;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;padding:70px max(28px,calc((100% - 1260px)/2));color:#fff}
.hero-type p{font-weight:800;font-size:12px;text-transform:uppercase;margin:0 0 16px;color:var(--hot)}
.hero-type h1{font-family:Impact,"Franklin Gothic Heavy",sans-serif;font-size:clamp(76px,11vw,172px);line-height:.78;margin:0;text-transform:uppercase;font-weight:900;max-width:760px}
.hero-type h1 span{display:block;color:transparent;-webkit-text-stroke:2px #fff}
.hero-type a{margin-top:34px;background:var(--acid);color:#000;text-decoration:none;font-weight:900;padding:13px 16px;text-transform:uppercase}.hero-type a b{margin-left:30px;font-size:18px}
.vertical-note{position:absolute;z-index:2;right:16px;top:50%;writing-mode:vertical-rl;transform:translateY(-50%);color:#fff;font-size:10px;font-weight:800}
.reading-ticker{background:var(--black);color:#fff;padding:24px 0 30px;border-top:8px solid var(--pink)}
.reading-ticker header{padding:0 max(24px,calc((100% - 1260px)/2)) 16px;display:flex;align-items:baseline;gap:18px}
.reading-ticker header span{font-size:10px;background:var(--acid);color:#000;padding:5px 7px;font-weight:900}.reading-ticker h2{margin:0;font-size:24px;text-transform:uppercase}.reading-ticker header a{margin-left:auto;color:var(--hot);font-size:12px;text-transform:uppercase;font-weight:800}
.reading-ticker ol{list-style:none;margin:0;padding:0 max(24px,calc((100% - 1260px)/2));display:grid;grid-auto-flow:column;grid-template-rows:repeat(2,1fr);grid-auto-columns:minmax(280px,360px);gap:1px;overflow-x:auto;scroll-snap-type:x proximity;scrollbar-color:var(--hot) #222}
.reading-ticker li{scroll-snap-align:start;background:#171717;border-left:3px solid var(--pink);min-height:82px;padding:12px 14px;display:flex;align-items:center}
.reading-ticker a{text-decoration:none;font-size:14px;line-height:1.3;overflow-wrap:anywhere}.reading-ticker li:hover{background:var(--pink)}
.split-section{width:min(1260px,calc(100% - 48px));margin:0 auto;padding:110px 0;display:grid;grid-template-columns:90px 1fr 1fr;gap:42px}
.number{font-family:Impact,sans-serif;font-size:80px;color:var(--pink);line-height:1}
.section-title p,.eyebrow,.results header p{font-size:11px;font-weight:900;text-transform:uppercase;color:var(--pink);margin:0 0 14px}
.section-title h2{font-family:Georgia,serif;font-size:clamp(36px,5vw,68px);line-height:1.05;margin:0;font-weight:400}
.section-copy{font-size:19px;line-height:1.65;padding-top:22px}.section-copy p:first-child{margin-top:0}
.insight-panel{background:var(--soft);padding:90px max(24px,calc((100% - 1040px)/2));text-align:center}
.insight-panel>p{font-size:11px;font-weight:900}.insight-panel blockquote{margin:18px auto 24px;font-family:Georgia,serif;font-style:italic;font-size:clamp(34px,5vw,64px);line-height:1.08;max-width:1000px}.insight-panel span{display:block;max-width:680px;margin:auto;font-size:17px}
.concept-section{background:var(--pink);min-height:700px;display:grid;grid-template-columns:1fr 1fr;color:#fff;overflow:hidden}
.concept-word{font-family:Impact,sans-serif;font-size:clamp(110px,17vw,260px);line-height:.72;align-self:center;color:transparent;-webkit-text-stroke:3px #fff;transform:rotate(-5deg) translateX(-3vw);white-space:nowrap}
.concept-copy{background:#fff;color:#000;padding:90px max(34px,calc((100vw - 1260px)/2)) 80px 65px;align-self:center}
.concept-copy h2{font-family:Georgia,serif;font-weight:400;font-size:clamp(42px,6vw,78px);line-height:1;margin:0 0 26px}.concept-copy>p:not(.eyebrow){font-size:19px;line-height:1.6}.concept-copy ul{list-style:none;padding:0;margin:30px 0}.concept-copy li{border-top:2px solid #000;padding:13px 0;font-size:15px}.concept-copy li b{display:inline-block;min-width:110px;color:var(--pink);text-transform:uppercase}
.results{background:#000;color:#fff;padding:100px max(24px,calc((100% - 1260px)/2))}
.results header{display:grid;grid-template-columns:1fr 2fr;align-items:end;margin-bottom:65px}.results header h2{font-family:Impact,sans-serif;text-transform:uppercase;font-size:clamp(64px,9vw,138px);line-height:.8;margin:0}.metrics{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid #444;border-left:1px solid #444}.metrics div{min-height:180px;padding:25px;border-right:1px solid #444;border-bottom:1px solid #444}.metrics b,.metrics span{display:block}.metrics b{font-family:Impact,sans-serif;font-size:58px;color:var(--hot)}.metrics span{max-width:210px;font-size:13px;text-transform:uppercase}
.closing-frame{padding:90px max(24px,calc((100% - 940px)/2));display:grid;grid-template-columns:2fr auto;gap:50px;align-items:end}.closing-frame p{font-family:Georgia,serif;font-size:34px;line-height:1.25;margin:0}.closing-frame a{background:var(--pink);color:#fff;padding:14px 18px;text-decoration:none;text-transform:uppercase;font-weight:800;font-size:12px}
footer{background:var(--pink);color:#fff;padding:30px;display:flex;justify-content:space-between;gap:30px;font-weight:800}footer>a{text-decoration:none}footer nav{display:flex;gap:20px}footer nav a{font-size:12px;text-transform:uppercase}
.case-page{max-width:1040px;margin:80px auto 110px;padding:0 24px}.case-page .label{font-size:11px;font-weight:900;color:var(--pink);text-transform:uppercase}.case-page h1{font-family:Impact,sans-serif;font-size:clamp(64px,10vw,130px);line-height:.82;text-transform:uppercase;margin:18px 0 36px}.case-page h2{font-family:Georgia,serif;font-weight:400;font-size:38px;margin-top:58px}.case-page p,.case-page li{font-family:Georgia,serif;font-size:19px;line-height:1.7}.case-index{list-style:none;padding:0;border-top:5px solid var(--pink);display:grid;grid-template-columns:repeat(2,1fr)}.case-index li{font-family:inherit;border-bottom:1px solid #bbb;padding:20px 18px 20px 0}.case-index li:nth-child(odd){border-right:1px solid #bbb}.case-index li:nth-child(even){padding-left:18px}.case-index a{text-decoration:none;font-weight:800;font-size:17px;line-height:1.3;display:block}.case-index a:hover{color:var(--pink)}
@media(max-width:820px){.case-nav nav a:not(:last-child){display:none}.campaign-hero{min-height:680px}.campaign-hero:after{background:linear-gradient(0deg,rgba(0,0,0,.92),rgba(0,0,0,.08) 78%)}.hero-type{justify-content:flex-end;padding-bottom:70px}.split-section{grid-template-columns:60px 1fr}.section-copy{grid-column:2}.concept-section{grid-template-columns:1fr}.concept-word{min-height:360px;display:flex;align-items:center}.concept-copy{padding:60px 28px}.results header{grid-template-columns:1fr}.metrics{grid-template-columns:repeat(2,1fr)}.closing-frame{grid-template-columns:1fr}footer{flex-direction:column}.case-index{grid-template-columns:1fr}.case-index li:nth-child(odd){border-right:0}.case-index li:nth-child(even){padding-left:0}}
@media(max-width:480px){.case-nav{padding:0 14px}.case-logo{font-size:14px}.campaign-hero{min-height:610px}.hero-type h1{font-size:70px}.vertical-note{display:none}.reading-ticker ol{grid-auto-columns:270px}.split-section{width:calc(100% - 28px);padding:72px 0;grid-template-columns:1fr}.number{font-size:54px}.section-copy{grid-column:auto}.insight-panel{padding-top:65px;padding-bottom:65px}.concept-word{font-size:100px;min-height:300px}.metrics{grid-template-columns:1fr}.metrics div{min-height:140px}.closing-frame p{font-size:27px}}