Campaign results

Numbers
with feeling

87.8% growth

Online sales among customers under 24 grew by 87.8% during the campaign period.

Six million views

The content reached six million video views, 6,224,000 impressions and 9,523 watch hours.

Active response

The series received 27,563 likes and 1,123 saves, showing that the fitting-room format was not only recognizable but useful enough to keep.